On November 10, 1890, George Walter Hinckley, founder of Good Will-Hinckley, purchased about 90 acres of land, complete with buildings, near East Fairfield Village. Attached to a large, square house that was on the property was a large shed and stable. These buildings made it possible for Hinckley to establish a small independant farm that was carried on for decades. This small complex became Willow Wood, home of Mr. Hinckley and his family for many years.